LOOKSMETER · GUIDE
What makeup suits me? Three inputs decide it
Almost every makeup mistake comes from copying a technique that was designed for a different face. The products are rarely the problem. What suits you is set by three facts about your face: its shape, your eye shape and your colouring. Read those three correctly and the rest is placement and practice.
Input one: face shape decides placement
Blush, contour and highlight are not applied to a face, they are applied to a shape. The goal is always the same, to nudge the face toward balanced proportions, so the direction flips depending on where you start.
Round
Blush high on the cheekbone angled toward the temple, contour under the cheekbone and down the sides of the face, highlight kept to the centre to add length.
Square
Soft, rounded blush on the apples blended upward, contour on the corners of the jaw and the temples, highlight on the centre of the forehead and chin.
Long or oblong
Blush placed horizontally across the cheek, contour along the hairline and under the chin to shorten, highlight on the cheekbones only, never the chin.
Heart
Blush low and soft on the apples, contour at the temples and the point of the chin, highlight on the jaw to add width where it is missing.
Oval
Blush on the cheekbone, contour only where you want more definition, highlight on the high points. Most techniques are designed for this shape.
Input two: eye shape decides liner and shadow
Hooded eyes lose anything placed on the mobile lid, so definition moves above the crease and liner stays thin at the lash line. Downturned eyes lift with a wing that starts at the outer third and never follows the lower lash line. Round eyes elongate with a horizontal wing and darker shadow on the outer corner. Almond eyes carry almost any liner and are the shape most tutorials are filmed on. Close-set eyes brighten the inner corner and keep darkness outside, wide-set eyes do the reverse. Monolids read best with liner that thickens toward the outer corner and shadow placed with eyes open, not closed.
Input three: colouring decides every shade
Your colour season is the combination of undertone, depth and contrast. It decides whether a product flatters or fights you. A cool pink blush on a warm autumn complexion looks like a rash, the same blush on a cool summer looks like health. Foundation undertone, brow pencil, blush, lip and even mascara brown versus black all follow from it. The practical rule: fix your season first, then shop within it. The Beauty Report returns your season with swatches and the shades to skip. Every lip and hair shade later in the report is chosen from that palette.
Putting the three together
Face shape tells you where. Eye shape tells you how. Colouring tells you which. A look that respects all three reads as finished with less product than one that ignores them. The Beauty Report reads all three from one photo and writes a complexion map, an eye section and three complete looks around them, for the Look you pick: Everyday, Evening or No-makeup makeup.
Frequently asked
How do I know what makeup suits me?
Work out three things in order: your face shape, which decides where blush, contour and highlight go, your eye shape, which decides liner and shadow placement, then your colour season, which decides every shade you buy. Once those are fixed, product choice becomes a short list instead of a guess.
Does makeup really change by face shape?
Placement does. The products are the same, but a round face places blush higher and contour along the sides, while a long face places blush horizontally and contours the forehead and chin. Same blush, opposite direction.
What if my face is between two shapes?
Most faces are. Use the primary shape for contour and the runner-up to soften it. The Beauty Report and the free face shape detector both give a primary and runner-up with a match percentage so you are not forced into one box.
Should I follow my colour season for makeup or only clothes?
Makeup sits closer to your skin than any garment, so the season matters more there, not less. Foundation undertone, blush, lip and brow shade all read right or wrong against your colouring before anyone notices the clothes.
What does The Beauty Report give me free?
Your Beauty Score on a strict 1-10 scale, your tier, your percentile and the three words your look reads as today, with no account. The full report adds the written verdict, complexion map, eyes, lips, hair, nails, kit and 4-week plan.
Does it recommend brands?
No. Everything is a category plus the shade family, finish and placement that suits your photo, so it works at any budget and in any store.
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Keep going
The Beauty Report
Face shape, eye shape and colouring read from one photo, then the complexion map and three looks
Blush and contour by face shape
Where each product goes, shape by shape
How to find your foundation shade
Undertone, depth and finish explained
AI beauty report, explained
What a complete report covers and what is free
Best nail shape for your hands
Match shape and length to your fingers
Face shape detector
Primary and runner-up shape with match percentage, free
Colour analysis
Your 12-season palette from one photo
Keep reading
How to find your foundation shade
Undertone, depth and finish as three separate decisions, the jawline swatch test and what a photo-based shade family adds.
Blush and contour placement by face shape
Where blush, contour and highlight go on round, square, long, heart, diamond and oval faces plus the mistakes that age a face.
Best nail shape for your hands
Match nail shape and length to finger length and nail bed width, which shapes lengthen or slim and what to say at the salon.
This page is general information about facial aesthetics terminology, not medical or cosmetic advice. Scores from our tools are calibrated reads of one photo that describe presentation, never your worth.