LooksMeter · Press

Press and brand kit

Everything needed to write about or list LooksMeter: descriptions you can paste, logos, colours, hard numbers and who to contact. For interviews, data requests or a demo, email [email protected] with the subject Press enquiry.

Descriptions

One line (under 140 characters)

LooksMeter is a free PSL score and face analysis test built on precision on-device facial geometry.

Boilerplate paragraph

LooksMeter is a calibrated face analysis platform. Upload one photo and get a free PSL score on the 0.25 to 8.0 scale with tier, population percentile and four category scores, plus 49 facial analysis and styling tools covering face shape, symmetry, canthal tilt, hairline, colour season and more. Facial landmarks are measured in the browser, scores are calibrated against a live population index and the optional written report explains the reasoning with a ranked improvement plan. Photos are never sold or shared.

Name is written LooksMeter, one word, capital L and M. Not "Looks Meter" or "Looksmeter" in running text.

Facts

Launched
July 2026
Tools
49 free and paid facial analysis and styling tools
Scans run
25,500+ (live, floored, see /stats)
Scale
PSL 0.25 to 8.0, seven tiers, population mean near 4.0
Geometry
precision 3D facial landmarks measured in the browser
Pricing
Free score for every tool. Paid written reports available one-time or with optional Unlimited Monthly. See /pricing.
Privacy
Photos never sold, shared or used for training. Guest scan photos auto-deleted after 3 days.
Platforms
Web, installable PWA (Android, iOS, desktop)
Website
www.looksmeter.com

Logos

Use the mark on the dark background it ships with, keep clear space of at least the mark's own height around it and do not recolour, rotate or add effects.

Logo, 1024 × 1024 PNGPrimary mark on dark · Download ↓Brandmark, 512 × 512 PNGSquare app icon · Download ↓Brandmark, SVGVector, any size · Download ↓Favicon, 192 × 192 PNGSmall sizes · Download ↓

Colours and type

Forest Obsidian
#0E1713
Page background
Surface
#16241E
Cards and panels
Brass
#C9A24D
Primary accent
Brass Bright
#E4C784
Hover and emphasis
Warm Cream
#F2EFE7
Headings and primary text
Sage
#A8B4AC
Body copy

Headlines and scores set in Fraunces (serif), interface in Geist, captions and data in Geist Mono. All open licence.

Screenshots

The public sample Face Report and the free PSL test may be screenshotted freely. Social preview images for any page are at https://www.looksmeter.com/opengraph-imageand under each tool's path. Please do not publish screenshots that include another person's photo or score without their consent.

Positioning, in one breath

  • Calibrated, not flattering: most people score 3.5 to 5.0, the way the population actually distributes.
  • Geometry first: facial landmarks measured on the device before any model sees the image.
  • Free score always, paid report optional: buy a single report one-time or Unlimited Monthly.
  • No surgery recommendations, no fake reviews, no selling photos.

Contact and channels