True Winter color palette

Cool and clear - icy brights and true jewel tones.

True Winter is coolness at full strength, clear: blue undertones with deep colouring and high contrast. Your colours are cool and vivid - true red, emerald, royal blue and icy pink - clear and saturated, where anything warm or muted looks out of place.

How True Winter reads

Undertone

Distinctly cool and blue-based - the defining trait of the season.

Depth & contrast

Deep with high contrast - striking, sharp colouring.

Best chroma

Bright and clear - saturated cool colours and icy shades; muted tones dull you.

The True Winter palette

These are the colours that flatter True Winter colouring - the wardrobe and makeup shades that make it look its healthiest. Every swatch has its name and hex code so you can match paint, fabric or filters exactly.

Best colors

True Red

#D0071E

Emerald

#007F5C

Royal Blue

#1A3FD0

Magenta

#C4007A

Icy Pink

#F5C6DA

Sapphire

#0B3FA8

Fuchsia

#D6008C

Icy Blue

#CFE7F5

Best neutrals

Pure White

#FFFFFF

Black

#000000

Charcoal

#26262A

Navy

#0C1740

Colors to avoid

Orange

#FF6A13

Camel

#C7A46A

Olive

#6E6A3A

Warm Beige

#E6D3B3

How to wear it

Wear clear, cool colour at high contrast - true red, royal blue or emerald against black or bright white, with icy pastels for lighter pieces. Warm, muted or dusty colours are the ones that let your sharp colouring down.

For makeup, true-red and cool-berry lips with clean, defined eyes flatter; skip warm corals, bronzes and camel tones.

Frequently asked

What colors are best for True Winter?

Cool, clear and saturated colours: true red, emerald, royal blue, magenta and icy pink. Vivid jewel tones and crisp icy shades, always cool and clear.

What colors should True Winter avoid?

Warm and muted shades - orange, camel, olive and warm beige - which clash with your cool clarity. Choose clear cool brights and true neutrals like black and white instead.

Is Cool Winter the same as True Winter?

Yes - 'Cool Winter' and 'True Winter' are the same season: the purely cool member of the Winter family. Confirm yours free with the Color Analysis tool.

The other Winter seasons

Deep Winter color palette

Cool-neutral and deep - dark jewel tones and high contrast.

Bright Winter color palette

Cool-neutral and vivid - maximum brightness and contrast.

All 12 color seasons →

Seasonal colour analysis is a well-known styling framework, not a science. Your season is a useful starting point for a wardrobe, not a rule - plenty of people wear colours outside their season and look great.